LEADERSHIP
Joseph B. Long (JB)
Chief Revenue Officer, Incenter Lender Services
President, Incenter Capital Advisors
JB joined Incenter during the summer of 2023 as both Chief Revenue Officer of Incenter and President of Incenter Capital Advisors. An industry M&A and capital markets specialist with almost 30 years of experience, his arrival coincided with the buyout and exit of Incenter from Finance of America. At this pivotal moment, JB’s insight and guidance helped galvanize and refine Incenter’s vision for the future as well as strategic initiatives including acquisitions, capital raises and the formation of the Executive Leadership Team.
As Chief Revenue Officer, JB is responsible for strategic growth at both the enterprise and divisional levels. He works closely with the other members of the Executive Leadership Team to align corporate business performance goals with emerging market needs and opportunities. Daily topics include potential acquisitions and service line expansions, CEO engagement strategies and business development support and guidance.
As President of Incenter Capital Advisors, JB led the transformation of Incenter’s MSR division into a full-service, capital markets advisory and transactional services provider.
Prior to joining Incenter, JB held the title of Executive Vice President, Capital Markets at Ocwen where he also served on the executive leadership team. Before Ocwen, he spent 25 years in a succession of senior capital markets leadership roles at EverBank. He played an instrumental role in the subsequent sale of EverBank to TIAA.
More from
JB Long
A repositioning of players in the MSR market is underway
The growing role of private investors, new capital rules and industry consolidation are among the variables propelling change
2023: A Year of Retrenchment for the Secondary Mortgage Market
As 2023 winds to a close, so too does a brutal year for the housing market, a year marked by rising rates, steep home prices, scarce inventory and anemic mortgage originations, compared with the boom years of 2020 and 2021.
ICA President JB Long Named Thought Leader Award Winner by Progress in Lending Association
Long believes that the industry is well positioned for innovative technology adoption given recent actions of the CFPB and Office of the Comptroller of the Currency (OCC). The CFPB’s launch of the new Office of Competition and Innovation, and the OCC’s establishment of the Office of Financial Technology are clear indicators that regulators are focused on transformative innovation that will help push the industry forward.
Building on Decades of Success, Incenter Mortgage Advisors Expands Capital Markets and Advisory Services
December 08, 2023 | Businesswire Firm Rebrands as Incenter Capital Advisors, Committed to Strengthening Clients Through a Comprehensive Approach to the Capital Markets IMA is best known as a leading provider of transaction, valuation and advisory services related to...
Q4 2023: Asset Rotation Strategies in Balance Sheet Management
Managing the balance sheet is like trying to steer a car by looking in the rearview mirror. No matter how long you’ve been in the industry, and no matter how strong your market data and analytics are, it’s tricky. Just when you think you’ve got the hang of it, the...
Incenter adds to MSR technology wave as its platform gets underway
by Bonnie Sinnock, National Mortgage News | August 28, 2023 Incenter plans to soon put their new mortgage servicing rights platform to work, adding to the increased attention technology in this space has gotten as higher interest rates have raised the business line's...
Incenter’s Piercy, Dowell and Hamrick: Optimizing MSR Trades While Minimizing Risks
by Michael Tucker, MBA NewsLink | June 30, 2023 Tom Piercy and Bob Dowell are Managing Director and Managing Director, Analytics, respectively, of Incenter Mortgage Advisors, Denver, which provides trading and advisory services for mortgage servicing rights and whole...
Incenter Introduces Unique Marketplace for MSR Buyers and Sellers
by Michael Bates, Mortgage Orb | May 18, 2023 Incenter Mortgage Advisors (IMA), a provider of mortgage servicing rights (MSR) trading services, has debuted its eMSR Exchange, a means to connect buyers and sellers of co-issue flow offerings online, with buyer pricing...
A Bull Year is Ahead for MSR Trading
by Bill Conroy, HousingWire | April 21, 2023 Mortgage servicing rights on lower-rate legacy loans dominate the market, and buyer demand is robust, industry observers say The trading volume of mortgage-rights servicing (MSRs) so far this year is on pace to meet...
The MSR sector continues to shine, but there is a looming concern…
by Bill Conroy, HousingWire | October 24, 2022 If the economy worsens, loan delinquencies in Ginnie Mae mortgage servicing portfolios will accelerate. The mortgage-servicing rights market just keeps on ticking even as the overall housing market takes a licking. And...